New Year, New Berlei!
What better way to celebrate the New Year than with a new
website! Although it might look different, you will still be able to shop your favourite
sportswear and lingerie must-haves!
The sleek website follows an exciting new chapter in Berlei
Europe’s history as it merges with Berlei Australia to create a global
sportswear and lingerie brand. Berlei is also immensely proud to have the World #1 Tennis
Player; Serena Williams as our brand ambassador. Having worn Berlei bras in
every game for the past ten years, it seemed a match made in heaven.
first discovered Berlei in Australia
ten years ago, and I’ve been wearing them ever since – for every tennis match
without fail. I’m a big busted athlete so I know how important a good bra”
What many women don’t realise is that an unsupported B cup
can bounce up to 8cm during exercise and a DD cup can bounce up to 19cm so we
are not surprised that Serena starred in the ‘Master of Bounce’ Berlei Sports
Campaign, educating women on the importance of wearing the right bra for their
size and sports activity.
With the new year, we will also see the launch of the
Spring/Summer 2016 Sportswear collection, featuring a variety of classic and
‘The Shift bra's wide adjustable straps help
stabilise and minimise bounce.’
Berlei’s most popular sports bra, the Electrify, will
arrive in S/S 16 in a range of seasonal colours and prints. The bra is also one
of Serena’s top picks “The Berlei Electrify Sports Bra is my all-time
favourite. It’s ideal for high impact activity. It’s so super comfy, even when
you’re working up a serious sweat.”
‘The Electrify Sports bra effectively reduces
bounce and is perfect for high impact activity’
Along with the new Sportswear range, we will see new
arrivals from the Berlei Classic and Fashion lingerie ranges so remember to
keep track of the new sets on our website.
We think 2016 is going to be a grand slam year!
Laura's Challenge: Pretty Muddy
I am the designer for Gossard, a sister brand of Berlei, and I'm hear to talk about my Pretty Muddy challenge! When I was first asked to take part in this tough mudder race for life, it came at the perfect moment as Gossard had just joined forces with the charity Coppafeel (which aims to raise breast cancer awareness amongst the younger generation). How could I not get behind another brilliant charity such as Cancer Research, that also aims to fight the battle against cancer?
Image: Practising my star jumps!
Motivation for training has not been too hard, as I am also trying to get in shape for my fast approaching wedding & honeymoon. So currently I am aiming to get to the gym 2 times a week for strength/weight training and 2 to 3 times a week for cardio training. Evenings have proven tricky sometimes with work commitments, so some days I find myself being forced to do a morning workout instead, crazy but also energising (most of the time).
Image: Berlei sport 2014
With only 2 months to go until the race I can genuinely say I am so excited to be taking part in such a fun and meaningful race, for such an important charity. Today pretty much everyone (somehow) has been affected by cancer, as have I, so I will be running, crawling, climbing for my brilliant Nana Elsie who died of pancreatic cancer in 2008. She was my ultimate style icon.